At 37, with a six-figure salary and a title most people spend a decade building, Suzie Geria typed her resignation letter. It was terrifying. It was also the most purposeful decision she had ever made.
After 12 years in government social policy across Australia and Canada, Suzie had built a specialised career in high-stakes policy transformation. But during the pandemic, the work that once energised her started to feel disconnected from real impact. A quiet question kept surfacing: what if I invested in myself the way I’ve invested in this career?
In 2022, Suzie enrolled as a Fitness Coach and Personal Trainer. For three years she straddled two worlds — government policy by day, coaching and building Her Strength Protocol in every hour around it. In January 2026, she took the leap.
This is her story — and an invitation to any woman in her 30s or 40s who has been putting her health last while serving everyone else.
IN THIS ARTICLE
- Why a six-figure government career wasn’t enough
- How the pandemic clarified Suzie’s sense of purpose
- Three years of building Her Strength Protocol alongside a full-time role
- Why perimenopause preparation is one of the most underserved areas in women’s health
- The decision to go all in — and what it took to get there

